Personal data that is processed when you create a Lava Centre account:
When you create a Lava Centre account, we ask you to provide your email address and name. You can choose to provide only your first name or a nickname instead of your full name if you wish.
PURPOSES AND LEGAL GROUNDS:
(a) Lava Centre processes your email address because you use your email address and your password to sign in to your account. The legal ground for processing your email address for this purpose is based on Lava Centre legitimate interest in protecting the security of your account.
(c) If you provide your opt-in consent to receiving marketing information from Lava Centre, Lava Centre will also process your email address for the purpose of sending you marketing information about Lava Centre products and apps. The legal ground for processing your email address for this purpose is your consent. You may withdraw your consent at any time by changing your preferences in your Lava Centre account or through the unsubscribe link at the bottom of our marketing emails. The marketing emails you receive from Lava Centre are based on the preferences you provide in your Lava Centre account, the locale indicated by your Internet Protocol (IP) address, the types of Lava Centre devices you have added to your Lava Centre account, and any subscriptions included in your Lava Centre account. The legal ground for processing this data for this purpose is Lava Centre legitimate interest in reducing the number of marketing emails sent to each particular customer by selecting which customers receive a particular marketing email rather than sending every marketing email to every customer who has consented to receiving marketing emails.
(d) Lava Centre also processes your email address to associate it with your Lava Centre account when you interact with our customer support representatives. The legal ground for this processing is our legitimate interest in providing quality customer support.
Personal data that is processed when you communicate with Lava Centre:
When you interact with our customer support representatives via email, telephone, online or in person, we collect personal data, such as your name, mailing address, phone number, email address and contact preferences; and information about the Lava Centre products you own, such as their serial numbers and date of purchase.
To improve customer service, subject to applicable laws, we may also record and review conversations with customer support representatives, and analyze any feedback provided to us through voluntary customer surveys. With your consent, our customer support representatives may sign in to your Lava Centre account, if appropriate, to help troubleshoot and resolve your issue.
PURPOSE AND LEGAL GROUND:
We use this information to provide you with customer and product support and to monitor the quality and types of customer and product support we provide to our customers. The legal ground for processing this information for these purposes is Lava Centre legitimate interests in providing quality product support. The legal ground for signing in to your Lava Centre account, if appropriate, to help troubleshoot and resolve your issue is consent, which you may withdraw.
Personal data that is processed when you purchase a product on a Lava Centre website:
PURPOSE AND LEGAL GROUND:
We collect your name, mailing address and telephone number so we can process your order and fulfill your purchase. The legal ground for processing your name, mailing address and telephone number for these purposes is performance of a contract. We also process your personal data as part of our fraud detection processes. The legal ground for processing your personal data for that purpose is our legitimate interest in protecting Lava Centre and our customers from attempts to engage in fraudulent transactions.
Categories of Recipients of Personal Data
Other service providers:
Lava Centre uses cloud services from third parties such as MAILCHIMP to assist in sending emails. Those services track the activities associated with these emails, such as whether they were opened, whether links in the emails were clicked on, and whether purchases were made following clicks on those links. Lava Centre uses this data to analyze the level of engagement with its emails. Lava Centre uses third-party service providers to ship purchased products to customers and to help us better understand usage of Lava Centre Express and Lava Centre websites and apps.
Cookies and Similar Technologies
If you do not want information collected through the use of these technologies, there is a simple procedure in most browsers that allows you to automatically decline many of these technologies, or to be given the choice of declining or accepting them.
Lava Centre Mobile Web:
We also collect data from users about their usage of Lava Centre Mobile Web. The types of analytical information that are collected include the date and time the app accesses our servers, app version, the location of the device, language setting, what information and files have been downloaded to the app, user behavior (e.g., features used, frequency of use), device state information, device model, hardware and operating system information, and information relating to how the app functions. Lava Centre uses this data to improve the quality and functionality of our mobile apps, Lava Centre Express; to develop and market products and features that best serve you and other users; and to help identify and fix app stability issues and other usability problems as quickly as possible.
The legal ground for processing this analytical information is our legitimate interest in understanding how our customers interact with our products, apps and websites so we can enhance the user experience and functionality of our products, apps and websites.
Here are examples of third-party providers of analytics and similar services we currently use:
Google: Google Analytics is used to track site statistics and user demographics, interests and behavior on websites. We also use Google Search Console to help understand how our website visitors find our website and to improve our search engine optimization. Find out more information about how this analytics information may be used, how to control the use of your information, and how to opt-out of having your data used by Google Analytics.
We request individuals under 16 not provide personal data to Lava Centre. If we learn that we have collected the personal data from a child under 16, we will take steps to delete the information as soon as possible.
Retention of Personal Data
We will retain your personal data as long as your Lava Centre account is considered to be active. In addition, see below under “Your Rights” for a description of your right of erasure.
Data Controller and Data Protection Officer
Your personal data collected by Lava Centre is controlled by LAVA-Eldfjalla & jarðskjálftami EHF , which is located at Austurvegur 14, 860 Hvolsvöllur – Íslands. Lava Centre Data Protection Officer is located at the same address and can also be reached by email at email@example.com.
If you reside in the European Union, you have the right under the General Data Protection Regulation to request from Lava Centre access to and rectification or erasure of your personal data, data portability, restriction of processing of your personal data, the right to object to processing of your personal data, and the right to lodge a complaint with a supervisory authority. If you reside outside of the European Union, you may have similar rights under your local laws.
To request access to or rectification, portability or erasure of your personal data, or to delete your Lava Centre account, contact us at firstname.lastname@example.org
If you live in the European Union and you wish to exercise your right to restriction of processing or your right to object to processing, contact our Data Protection Officer at Austurvegur 14, 860 Hvolsvöllur – Íslands or by email at email@example.com. If you do not live in the European Union but you believe you have a right to restriction of processing or a right to object to processing under your local laws, please contact LAVA-Eldfjalla & jarðskjálftami EHF at firstname.lastname@example.org.